On Thursday, I joined Edmonton-based social media consultant and digital strategist Walter Schwabe on “Gov 2.0 TV” to talk about what’s new in open government since our last interview.
Over the course of the show, we talked about the following stories:
2011 Gov 2.0 year in review: What Gov 2.0 issue mattered most in 2011? Disruption caused by an increasingly mobile and networked society certainly ranked high. Other key developments included a new Open Government Partnership, emerging civic media, open source adoption, new civic startups, the growth of open data, and fights over intellectual property and Internet freedom.
Yesterday, David Copeland reported at ReadWriteWeb that the GOP tried to replicate the success of the White House’s #40dollars social media campaign on Twitter with their own #1000days effort. As the Chicago Tribune reported, the GOP campaign sought to highlight an inauspicious milestone for the U.S. Senate. 1,000 since it passed a budget. Democrats, who control the Senate, last approved a budget in 2009.
The President addresses America tonight about the State of our Union. Will he ask @SenateDems to pass a budget for first time in #1000days ?
Writes Copeland, “It’s clear that the digitial [sic] media campaigns had different goals, and #1000days was primarily aimed at emphasizing a point that was notably absent in President Obama’s State of the Union address last night. But if social media as it pertains to politics is truly about connecting with voters and constituents, score one for the Democrats.”
In this particular case, I mostly agree. The GOP’s efforts at gop.gov/sotu this year constituted an unprecedented use of the Web and social media by an opposition party to respond to a State of the Union, with smart integration of Twitter and YouTube. Citizens asked questions on the #GOPSOTU hashtag and Members of Congress responded using YouTube. As the Daily Dot reported, the #1000days hashtag has failed to spread beyond the Beltway. From what I’ve seen, the four reasons why #1000days hasn’t resonated in the same way break down into structural, tactical, and strategic issues:
1) Structural issue: Reach. Based upon the statistics I’ve seen, the @WhiteHouse has much more reach than than any single other “governance” account on Twitter. The GOP caucus in Congress, former Massachusetts governor@MittRomney and the @Heritage Foundation do have, in aggregate, an even or greater number of engaged followers. That said, the @BarackObama campaign account, which amplified the #40dollars conversation, has far greater reach, if lower engagement. Both metrics matter, in terms of the ability to involving and focusing more citizens in a given conversation around a #hashtag at a given time.
2) Tactical issue: Timing. The #1000days campaign was launched during the #SOTU, when the attention of politically engaged Americans was fractured between paying attention to the President’s speech itself, watching online (3m+ visits to wh.gov/sotu), reading the media organizations competing to report or fact check on the speech online, watching the TV networks and, of course, talking to one another.
3) Strategic issue: Adaptability. Agreeing upon and passing a budget is a fundamental, basic issue for the operations of any business, organization or government entity. Congress and the Obama administration have cobbled together a series of continuing resolutions and omnibus bills to fund itself over the past 3 years. While many Americans have to make and live by budgets in their personal lives and businesses, however, the #1000days campaign may be both too abstract and too constrained to a single message. The question about #40dollars, by contrast, asked citizens what it means to them, which is concrete, personal and invites creative answers.
4) Tactical issue: Engagement and Amplification. As Copeland reports, “Ahead of last night’s State of the Union address, Sen. John McCain, R-Ariz., GOP presidential candidate Mitt Romney and other Republicans started tweeting using the hashtag #1000days to accent the amount of time since Senate Democrats passed a federal budget.”
On Tuesday night, the top tweets for a search of the #1000days hashtag come from @MittRomney and Republican politicians. Neither Romney nor @SenJohnMcCain had retweeted any followers who have used the hashtag. @SpeakerBoehner has primarily retweeted the @GOPconference or other members of his caucus. The Heritage Foundation has only retweeted its own staff. That pattern is replicated throughout other participating accounts.
The @WhiteHouse, in contrast, continued its practice of resharing tweets from Twitter users who joined the conversation, sharing the voices of citizens with one another, not just other politicians. There’s a good lesson in this successful use to of Twitter that should extend well beyond citizen engagement and open government circles. One campaign amplified the messages of the representatives, the other channeled the voices of constituents responding to their elected issues on on a given issue back through the accounts coordinating the effort.
As I pointed out last year in an article on social media, politics and influence, it’s of note that the operators of the @WhiteHouse Twitter account now routinely natively retweet other accounts participating in #WHchats. While some of these Tweets will leave followers without context for the Tweet, the White House appears to have shifted its online strategy to one of engagement versus the lower risk style broadcasting that most politicians adopt online. To date, many of the president’s political opponents have not followed suit.
The challenges of these four issues look validated by the results to date: some 6,000 tweets per hour for #40dollars at the height of the campaign, as Ed O’Keefe wrote at the Washington Post. Keefe, on a talk on Monday, given by Kori Schulman, White House deputy director for digital strategy, “by 5 p.m., #40dollars was trending worldwide, Schulman said, and the hashtag was generating about 6,000 tweets per hour. At the height of the push, WhiteHouse.gov received about 5,000 responses per hour to the question.” In total, Schulman said the #40dollars campaign “generated 70,000 tweets, 46,000 submissions via the White House Web site, 10,000 related Facebook posts and contributions from 126,000 users.”
Today in Washington, the “School without Walls was full of of civic energy around open data, tech, community, bikes, smart cities, systems, efficiency, sustainability, accessibility, trains, buses, hacking, social networking, research, policy, crowdsourcing and more. Transportation Camp, an “unconference” generated by its attendees, featured dozens of sessions on all of those topics and more. As I’ve reported before, transit data is open government fuel for economic growth.
Below, the stories told in the tweets from the people show how much more there is to the world of transit than data alone. Their enthusiasm and knowledge made the 2012 iteration of Transportation Camp in the District a success.
In a Fast Company post earlier this week, information architect and user experience consultant Hana Schank is skeptical of whether New York City takes digital seriously. The city’s approach to digital development” focuses on plenty of sizzle, not much steak,” writes Schank. “It’s time for the city to deeply explore what New York’s citizens actually need, and the ways in which those citizens are likely to behave.”
Schank is onto an important trend, although perhaps a bit late to the party: throughout 2011, there’s been a rising tide of opinion that apps contests and hackathons should make tech citizens need. People like Clay Johnson have been suggesting that government focus on building community, not apps contests for some time.
Schank may have touched a nerve in the NYC digital tech community, given that +Dave Winer shared her piece on Twitter earlier today. As I’ve alluded to, I’ve seen skepticism about apps contests as mechanisms for solving serious urban problems become widespread, far beyond Gotham City.
“I was discussing this just the other day. From what I know I’m drawn to @HanaSchank’s argument. But NYC not alone sadly,” tweeted Dominic Campbell, in response to my question on Twitter.
Mark Drapeau, Microsoft’s Director of Innovative Engagement, a long-time observer of Gov 2.0, agreed:
Despite Drapeau’s assertions, an emerging trend this year for government app contests in cities is a shift from “what’s possible with this dataset” to focusing on the needs of citizens.
Earlier this week, Govfresh founder Luke Fretwell shared a similarly strong opinion about this issue about civic hackathons. “Too many civic hackathons focus on developer vanity projects that don’t address real technology issues governments face,” writes Fretwell. “Government must be proactive in organizing and sharing their needs and collaborate with civic-minded developers during hackathons like Education Hack Day to get these problems addressed. Developers need to focus on projects that make a difference and provide sustainable technology solutions.”
That’s a point that the open government community has coalesced around, as the speakers in the EPA open data webinar embedded below make clear:
A fair assessment of NYC Big Apps 3.0?
If apps contests are going to endure in any form, they will need to evolve. On that could, it look likes that Schank simply missed that NYC BigApps 3.0 asked citizens for ideas about apps they needed. They’re explicitly trying to tie ideas to development, as ChallengePost founder Brandon Kessler pointed out in a comment on her post.
Did it matter that the NYC BigApps organizers asked for ideas on what citizens need? “As someone who does this for a living, doesn’t generally work quite like that,” replied Campbell. “Need facilitated conversation 2 get 2 nub of probs. Complex problems need far more nuanced, in-depth, long-term, facilitated approaches. Apps contests are lightweight. They work for some of the quick wins and easy solutions or to start a process. but what of the ppl who really need help?”
Kessler also commented, however, on the fact that the winner of the first NYC BigApps contest is now a VC-funded startup, MyCityWay. While $5 million in funding after an apps contest isn’t a common outcome (in fact, it’s unique as far as I know) it shows what can happen when civic entrepreneurs decide to solve a problem for citizens that hasn’t been addressed in the market. In this case, MyCityWay offers a good digital city guide that’s populated with open government data. There are a number of other ways that NYC open data has been useful to citizens, not least during Irene, where social, mapping and crisis data played a role in informing the public about the hurricane.
Chicago’s open government approach to an app contest, Apps for Metro Chicago, has focused explicitly on sustainability, requiring open source code, offering technical assistance and explicitly connecting communities with software developers.
“We’re using the Apps for Chicago to get a new kind of civic engagement and participation, which you can get involved in whether you write code or not,” said John Tolva, Chicago CTO, in our interview earlier this yera. “We’ve invited community leaders and groups to the table. The idea for a ‘Yelp for social services’ didn’t come from a technologist, for example. We’re curating ideas from non-technologists.”
Like Apps for Chicago, winners of Apps for Communities (from the FCC and Knight Foundation) are similarly open source and each are focused on problems that citizens actually have:
Yakb.us, (www.yakb.us) “provides bus riders with arrival times in English and Spanish when a five-digit bus stop number displayed onsite is texted to the local transit agency.”
Homeless SCC (http://homeless-scc.org) “connects homeless people and families with services according to their specific needs and eligibility.”
Txt2wrk (http://www.txt2wrk.net) “helps parolees, the homeless and other job seekers compete on a more level playing field by allowing them to apply for jobs online thorugh a text-to-speech delivery of job postings on any mobile phone.”
It’s about the open data, not the apps
In her article, Schank is bearish on New York City’s digital prospects, holding up the relative failure of Roadify to burn rubber and asserting that the widely publicized “Re-Invent NYC.gov Hackathon” held over the summer is only going to encourage more Roadify-like ideas, rather than address what people really need out of the city’s website.”
Given that I’ve reported on New York’s digital open government efforts, I followed the progress of that hackathon closely. Frankly, I’m not convinced that Schank picked up the phone and talked to any of the participants or NYC chief digital officer Rachel Sterne: the redesigns of NYC.gov I saw were search-centric and focused on what citizens were likely to need.
“The new pilot program allowing bus riders to text for the location of their bus offers another example of what not to do. Bus riders who text a number posted at their bus stop are rewarded with a text back from the MTA that says something like “your bus is 0.8 miles away.”
I suppose in some city, somewhere, 0.8 miles might be a meaningful designation for the distance between two points, but in Brooklyn, where the program is being piloted, it leaves riders with exactly the same knowledge about their bus’s whereabouts they would have had before texting. Is 0.8 miles very far away? Is there traffic? Why not text back the location of the bus (“Your bus is at Atlantic and Court St.”), or an estimated arrival time, both of which should be easily calculable based on the user’s location and average bus travel times?”
That’s a valid critique and Schank offers good ideas for riders. And she’s clearly right about how fractured information is over 100 websites in NYC, along with the lack of citizen-centricity that’s often on display. (We’ll see if the recommendations from the NYC.gov hackathon bear fruit.)
The thing is, if she, as user experience consultant, wanted to team up with a developer and make a better bus app, I believe that there’s a road to creating such a thing precisely because of how NYC set up its bus tracking system as a platform.
If NYC can similarly open up application programming interfaces and data for traffic violations, lunches and e-cycling, apps for school lunch calendars, speeding ticket and paint thinner disposal locations could become available to citizens. Which all goes to say, if you scratch a little deeper about some of its thinking and actions, maybe NYC gets digital a bit more than Schank’s withering critique would suggest.
Civic coder Derek Eder wrote in this week to share his most recent project: Chicago Lobbyists. “This is probably the biggest, most impactful project I’ve worked on to date,” says Eder.” It has a lot of potential to inform and change people’s perception of government and lobbyists, and best of all, the city is cooperating with us do it.”
Eder and Nick Rougeux, working in collaboration with Cook County Commissioner John Fritchey, have earned well-deserved recognition in the open government community for LookAtCook, a beautiful approach to visualizing budget data. Now Eder is onto something new: making the actions of lobbyists more transparent.
“Chicago Lobbyists” visualizes all of the interactions and activities of Lobbyists with the City of Chicago in 2010. Each lobbyist has a profile page that lists clients, fees, expenses, and what they lobbied fo in front of city agencies, including the city council. Eder explains more:
Every company or organization that hired lobbyists (we call them clients) has a profile showing the lobbyists they hired, the actions they hired them to make, and the amount they paid them. Interestingly, the Salvation Army is the number one spender on lobbyists for 2010 at $380,000. All of their money was spent on just 2 lobbyists, and they look to mostly be regarding zoning and land transfer.
Each city agency on ChicagoLobbyists also has a page summarizing the activities of lobbyists them. According to the site, City Council is the most lobbied agency with 152 lobbyists seeking a total of 587 lobbying actions on a wide range of subjects.
One of the most exciting parts about this project has been our interaction with the city, says, Eder, specifically chief data officer Brett Goldstein.
“After making a rough version of Chicago Lobbyists in late July, we found that a lot of lobbying data was missing from the datasets the city had published,” he said. “We met with Brett and his staff, explained what was missing, and by the end of August, they had updated their data with the pieces that were missing. We then took that new data and updated our site accordingly. With it, we are now able to tie clients to specific lobbying actions and show how much clients paid each lobbyist.”
notes that they’ve submitted Chicago Lobbyists to the Apps for Metro Chicago Grand Challenge. If you’re interested in examples of civic coding for cities, there’s no shortage of inspiration there
It’s time to think different about hacking in Congress. Later this afternoon, I’ll be strolling over to Capitol Hill to participate in what I believe is an unprecedented event: developers working with a bipartisan group of lawmakers and staffers to figure out how to “hack Congress” to make it work better for citizens. Details on the Facebook hackathon are over at the House Majority Leader’s website.
There are a number of reasons that I’m optimistic that we’ll see useful results from today’s efforts.
First, the Republicans have been invested in this area on this since before last year’s election, when the GOP leadership put embracing innovation on the agenda. In April, they sent a letter to the House Clerk regarding legislative data release. Then, in September, a live XML feed for the House floor went online. Yes, there’s a long way to go on open legislative data quality in Congress but there’s support for open government data on both sides of the aisle. Dan Schuman, blogging about what the Sunlight Foundation hopes to see from what he calls a “wonk-a-thon,” lists the many other ways the House has yet to catch up with 21st century technology:
As Schuman highlights there, the Sunlight Foundation has been focused on opening up Congress through technology since, well, there was a Sunlight Foundation. To whit: “There have been several previous collaborative efforts by members of the transparency community to outline how the House of Representatives can be more open and accountable, of which an enduring touchstone is the Open House Project Report, issued in May 2007,” writes Schuman.
Second, the people coming to Congress for some civic coding today aren’t your average group of developers: they’re from Facebook. If you’ve been following technology news, you know that there’s been a fierce competition for development talent in Silicon Valley for years now, with Google and Facebook specifically focused on attracting the best and brightest. It’s fair to say that the world’s largest social network, predicted to go public next year, has had some success on that front. These developers are, naturally, likely to be looking for ways to integrate legislative data, video and RSS into Facebook’s Open Graph Protocol and Facebook’s platform.
Third, I here that there are some new tools for making the process of forming legislation more open to the people set to go online. I’m looking forward to reporting that out to the country.
Will talent, vision and opportunity combine to make the People’s House a more social, open place? Stay tuned.
We live in interesting times. Last week, NPR listeners learned about “local Gov 2.0.” This weekend, civic applications and open data emerged further into the national consciousness with a widely syndicated new Associated Press story by Marcus Wohlsen, who reported that a “flood of government data fuels rise of city apps. Here’s how Wohlsen describes what’s happening:
Across the country, geeks are using mountains of data that city officials are dumping on the Web to create everything from smartphone tree identifiers and street sweeper alarms to neighborhood crime notifiers and apps that sound the alarm when customers enter a restaurant that got low marks on a recent inspection. The emergence of city apps comes as a result of the rise of the open data movement in U.S. cities, or what advocates like to call Government 2.0.”
It’s great to see what’s happening around the country get more mainstream attention. More awareness of what’s possible and available could lead to more use of the applications and thereby interest and demand for civic data. For instance, on the @AP’s Twitter feed, an editor asked more than 634 “Hundreds of new apps use public data from cities to improve services. Have you tried any?”
“New York, San Francisco and other cities are now working together to develop data standards that will make it possible for apps to interact with data from any city. The idea, advocates of open data say, is to transform government from a centralized provider of services into a platform on which citizens can build their own tools to make government work better.
Open311 and GTFS are data standards of this sort. What lies ahead for Gov 2.0 in 2012 has the potential to improve civic life in any number of interesting ways. I look forward to sharing that journey.
This afternoon, Code for America announced that civic engagement platform Change by Us is launching in Philadelphia and into the Civic Commons, where it has been open sourced. Philadelphia residents (and all other interested parties) can check it out now at Philly.ChangeBy.us. As someone who spent the bulk of childhood in Philadelphia, this is great to see.
Abhi Nemani, at Code for America, highlighted the significance of the move over at the nonprofit’s blog, where he wrote that this is an important step forward for the reuse of civic software in the country:
the civic engagement platform initially deployed in New York is now available for any city to use under a free open source license. Change By Us’s reuse shows the opportunity for shared civic software.
He’s spot on. A short video about Change By Us is embedded below. Source code and instructions for installation of Change By Us are available for download on Github.
Update: In the context of fauxpen data, beware “openwashing:” Simply opening up data is not a replacement for a Constitution that enforces a rule of law, free and fair elections, an effective judiciary, decent schools, basic regulatory bodies or civil society — particularly if the data does not relate to meaningful aspects of society. Adopting open data and digital government reforms is not quite the same thing as good government, although they certainly can be and are related, in some cases.
If a country launches an open data platform but deprecates freedom of the press or assembly, questions freedom of information laws or restricts the ability of government scientists to speak to the public, is it adopting “open government” — or doing something else?
Born out of the Gov 2.0 movement, the terms transparency and accountability have become part of the daily vernacular of governments and the citizens they serve. One might even suggest these words have become a new expectation of governing. Transparency and accountability began with a simple concept of openly communicating public policy to the taxpayer. Today, these concepts are thriving within a growing emphasis on developing an interactive dialog between governments and the people.
Maps can be a very valuable part of transparency in government. Maps give people a greater understanding of the world around them. They can help tell stories and many times be more valuable than the data itself. They provide a context for taxpayers to better understand how spending or decisions are being made in a circumstance of where they work and live. Maps help us describe conditions and situations, and help tell stories, often related to one’s own understanding of content.
I spoke with Dangermond about precisely this subject last year at the Gov 2.0 Summit in Washington. I believe the interview holds up and remains relevant to the conversation around open government today.
E Pluribus Unum 