Yesterday, the Office of House Majority Leader Eric Cantor (R-VI) launched a new Facebook application, “Citizen Co-sponsor.” Rep. Cantor introduces it in the video below:

Since its introduction, I’ve been mulling over what to write about the new app. Here’s what I’ve read to date:

First, excellent reporting from TechPresident, where Sara Lai Stirland writes that the new Facebook open graph app makes lawmaking social:

The app enables people to use Facebook to track the progress of House legislation as it makes its way through the chamber, but also provides the majority leader’s office with an interesting new grassroots marketing tool for the Republican party’s ideas.

The new app makes use of Facebook’s Open Graph protocol, which means that once installed, updates to legislation that a user has expressed support for can be automatically posted to their Facebook profiles. It also means that these updates show up in users’ timelines, newsfeeds and tickers, giving the legislation more exposure to users’ networks of friends.

For now, the list of legislation that citizens can choose to support is controlled, of course, by Cantor’s office and is listed on a section of his web site. Citizens can click to “co-sponsor” legislation that they support, and see all the other citizen co-sponsors who’ve expressed their support. Each widget for each piece of legislation also shows a visual storyline of that legislation’s progress through the House.

Second, a post by Alex Fitzpatrick at Mashable on the Facebook citizen cosponsor app , in which he interviewed Matt Lira, the director of digital for the House Majority Leader.

“We have a startup mentality to it,” says Lira. “When Twitter first started, it was just going to be for cell phones, now it is what it is today. It’s evolutionary, so you want to see how users use it and if the engagement justifies it, we’ll expand it out.”

The new media team at Cantor’s office is drawing inspiration from both sides of the aisle. Lira says he’s a fan of Rep. Issa’s (R-Calif.) Madison Project as well as the White House’s “We the People” online petitions. He talked about online bill markups, hearings and expert roundtables as possibilites for ways to expand the Citizen Cosponsor in the future.

“We want the program to give more to users than is asks of them,” says Lira. “The only way this stuff works is if you have a tolerance for experimentation and a certain level of patience. I’ve been impressed with We the People and that’s very experimental — it’s in the spirit of ‘let’s throw something out there and see if it works.’ Otherwise, there’s the alternative: a conference room of ideas that never happen.”

Over at the Huffington Post, POPVOX founder Marci Harris published a long post with substantive concerns about the citizens cosponsors app. (Disclosure: Tim O’Reilly was an early angel investor in POPVOX.) Harris wanted to know more about who the sponsors of the app are (it’s funded by the Office of the Majority Leader), whether feedback will go to a citizen’s Member of Congress, whether “updates” will be neutral or partisan, who will have access to the list of constituents that is generated by the app, the capability to only express support for a bill, versus opposition, and the privacy policy.

In late 2007 when I, as a staffer, shopped an idea around within Congress to create a public platform for constituent engagement, I discovered that it was nearly impossible to build something like that within the institution of Congress outside of the partisan caucus system. You could either build a Democratic-sponsored tool or a Republican-sponsored tool, but there was no structure for building a nonpartisan CONGRESSIONAL tool (and don’t even get me started on how impossible integration between House and Senate was/is.)* My experience does not mean that nonpartisan strides are impossible — just challenging, and that any effort should be viewed with a critical eye.

Dave Copeland published a more critical take on the enterprise this afternoon at ReadWriteWeb, writing that the House Majority leader missed the mark with the Facebook app, asking a key question:

…why not use the publicly available data on all pending legislation and allow citizens to “co-sponsor” any bill currently being weighed by the legislature?

No matter how we feel about Facebook’s privacy provisions, we’ll be the first to admit that it is the default way to connect with people these ways. We’re not poo-poohing any initiative that harnesses social media that makes it easier for people to get involved in the political process, and we’re not bashing this from a partisan point of view. We’re bashing it from a point of view that cares about transparency.

Cantor’s ploy reeks of partisanship disguised as bipartisanship (nowhere on the main page of the site are the words “Democrat” or “Republican” used). And while the Cosponsor Project may be more participatory, it’s certainly not the “open, visible” platform he promises in his introduction.

That all adds up to a strong critique. As the app stands, however, it’s an important first step into the water for integration of Facebook’s social graph into legislation.

That said, there are some flaws, from an unclear Terms of Service to permissive data usage to a quite limited selection of bills that citizens can follow or support.

In addition, as a commenter on Mashable notes, “Unless there’s a way to show how many people are *against* proposed bills, this will not provide a clear picture as to the support they actually have. You might have a significant number of citizen cosponsors (say 25k), but that number loses its significance if the number of people against is, say 125k. You need both measures in order to get an idea as to whether or not a proposed bill is truly supported.”

I’ve asked Lira a number of followup questions and will file something for Radar if he responds. In the meantime, what do you think of the app and the initiative? Please let us know in the comments, keeping the following perspective  from Harris in mind:

As with any startup, the first iteration is never perfect. Reid Hoffman, the founder of LinkedIn, famously said, “if you are not embarrassed by your first release, you’ve launched too late.” In that sense, maybe the Majority Leader is learning from the startup world. In an email response to my questions, Matt Lira, Director of New Media for Majority Leader Cantor, seemed to indicate that there were iterations to come: “As was the case when I publicly defended We the People, this is an evolutionary step – there will be continual progress, as with all these things, towards the desired end of a modernized Congress.”

Update: “We’ve always characterized both MADISON and Citizen CoSponsors as digital experiments that we are both admittedly excited about and that I personally believe have great potential to grow,” responded Matt Lira, director of digital for the House Majority Leader’s office, via email.

“These are the type of projects that will modernize our country’s legislative institutions for the social media age,” he wrote. “We are trying really new things like MADISON and Citizens. We are successfully driving institutional reforms on a structural basis. We are the same people who created docs.House.gov, require a public posting period for legislation, and established a machine-readable document standard. In short, people who have done more to open the House of Representatives than anyone in history.”

With respect to “e-partisanship,” Lira noted that “from the moment it launched, the app included a bill sponsored by a Democratic Representative. Some of the other bills – like the JOBS Act – have widespread support on both sides. I launched with six bills, because I wanted to see how the app works in the field, before making any choices about its wider deployment, should that even be justified.”

This post has updated to include a disclosure about Tim O’Reilly’s early investment in POPVOX.