Like Google, Facebook and Twitter, Snapchat now has an online political ad library. That’s good news: every technology company that accept money to run issues and campaign ads should have a political ad file – particularly one that has aspirations … Continue reading
In May 2019, a new White House campaign to collect data on social media bias is raising free speech and privacy alarms – and the Trump administration has been far less than transparent about the project’s purpose or the policies … Continue reading
Livestreaming is not new to American politics in 2019. presidential candidates started using uStream in 2008. But it is much easier than ever before. Recent advances in smartphones and wirelesss Internet access have radically improved the capacity of politicians and … Continue reading
Less than a year after I called for tech companies to publish a a public political ad file as open data online, Facebook has committed to doing so this August, through an API. Working with Congress to draft a law … Continue reading
This past week, Facebook launched a new political ad transparency website. Facebook believes that “shining a light on ads” will increase transparency, which in turn “will lead to increased accountability & responsibility over time – not just for Facebook but advertisers as well.“
I think they’re right — which should be no surprise given my focus on advocating for more political transparency in Washington over the two years I spent at the Sunlight Foundation — but reviewing reports of unlabeled political ads is going to be hard.
Overall, this site is a welcome step towards more transparency, but misses the mark. The site only “exceeds expectations” if you think a search interface that exposes no underlying data is sufficient to inform the public and regulators.
In my initial assessment, I concur with journalists who found Facebook’s new political ad system is missing a lot, as ProPublica reported. (Please install ProPublica’s political ad collector so they can inform the public about how well Facebook’s tool actually works.)
It was easy to use @Facebook‘s new archive of “ads with political content” – essentially a simple search tool for paid political ads that have run since May 7, 2018 – once I got on my laptop and logged in. I found recent ads that matched Trump, Clinton, gun control & corruption. pic.twitter.com/Fhx0lrMzBE
— Alex Howard (@digiphile) May 24, 2018
On the one hand, it was easy to use Facebook’s new archive of “ads with political content” – essentially a simple search tool for paid political ads that have run since May 7, 2018 – at least once I got on my laptop and logged into Facebook. I found recent ads that matched Trump, Clinton, gun control and corruption.
If you click on “see ad performance,” you can learn more about each ad.
If you click “see ad performance,” you see the ad content, who paid, when it was active, how many impressions it received, total spent, & breakdown of audience by age, gender & location.
But clicking “view all ads” brings you to aggregate search results, NOT the page or a profile pic.twitter.com/8XtzmWqdYy
— Alex Howard (@digiphile) May 24, 2018
If you click on the username, you arrive at the Page behind the ads. Unfortunately, there’s no tab for political ads or link to this archive. It’s hard to see how folks will find them, without it.
If you click on the username – in this case, Donald Trump, @realDonaldTrump‘s campaign account on @Facebook – you arrive at the Page behind the ads. Unfortunately, there’s no tab for political ads or link to this archive. It’s hard to see how folks will find them, without it. pic.twitter.com/EASlccVAhF
— Alex Howard (@digiphile) May 24, 2018
As I noted on Twitter, however, there’s one more critical wrinkle: you can’t get to the page unless you’re logged into Facebook!
This would be hilariously ironic, if it weren’t for the context of Russian interference and how Facebook handled it. Self-regulation is not enough.
As sociology professor Zeynep Tufecki noted, no one — whether member of the public, the press, watchdog, academic, regulator or legislator – should have to agree to Facebook’s Terms of Service and become a user to access political data.
😱 You shouldn’t have to agree to Facebook TOS in order to access information about political reports. In fact, that is a core problem. I’ve seen examples where schools put *emergency* information on Facebook and people have to agree to FB TOS to learn whether children are safe. https://t.co/6kmsOXgYgu
— zeynep tufekci (@zeynep) May 24, 2018
To Facebook’s credit, the director of product at Facebook, Rob Leathern, responded publicly to Tufecki on Twittter, stating that this page is a first step:
“More ways are coming to make the ads with political content and information more accessible to people. One of those is an API, another is exploring opening the archive to people not on Facebook. We started with the Facebook community to see how they use the tool and gain feedback from third parties, including our newly-formed Election Commission. We’ll continue to update on our progress.”
If Facebook started with open data with no log-in, they could have gotten feedback from third parties like the Center for Responsive Politics or the public. No one should have to be part of Facebook’s “community” to understand who is buying electioneering on the platform, for whom, and what’s being shown.
As I commented to Leathern, if Facebook is only “exploring” making this archive open to people not on Facebook, then it is not implementing the Honest Ads Act, as its staff has claimed to Congress and the public. I asked Facebook to post a public ad file as bulk open data on the open Web.
Leathern told me that “we have prioritized getting the archive in the hands of people to use (as of today) + will follow up soon with an archive API. Thank you for the feedback, we are definitely listening.”
That’s good news, but not good enough.
Real transparency at Facebook will look like a public file of all paid political ads that are disclosed on a public website with bulk open data downloads and an API, none of which require the public to log into the site.
The good news is that I think Facebook understands this page as a start, not an end. In a post that closes matches what he told me, Leathern wrote that they’re “working closely” with a new “Election Commission” to launch an API for the archives.
It’s good news, but no deadline cited.
It’s hard for me not to be happy that Facebook is finally explicitly embracing political ad transparency in words and (some) deeds, including public soul searching about what constitutes a political ad and a policy.
It’s just long overdue. Ultimately, elected representatives should be the ones to enact standards for transparency for political ads online after debate, not tech company executives.
Until Congress and other legislatures around the world empower regulators like Federal Election Commission by updating electioneering rules and enacting standards for disclaimers and disclosures, however, I’m glad to see positive actions.
I hope Facebook, its founder and its staff deliver on its most recent promises and their public obligations. Given past, current or predictable interference, opacity is unpatriotic.
Earlier today, however, a mechanical engineer named Claudio Ibarra commented on a Google+ thread that he thought that the animated GIF was a “waste.” Continue reading
Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.
While it’s too early to say if any of the plethora of platforms played any sort of determinative role in 2012, strong interest in what social media meant in this election season led me to participate in two panels in the past two weeks: one during DC Week 2012 and another at the National Press Club, earlier today. Storifies of the online conversations during each one are embedded below.
The big tech story of this campaign, however, was not social media. As Micah Sifry presciently observed last year, it wasn’t (just) about Facebook: “it’s the data, stupid.” And when it came to building for this re-election campaign like an Internet company, the digital infrastructure that the Obama campaign’s team of engineers built helped to deliver the 2012 election.
As is the case in every major event in the U.S., social media was part of the fabric of communications during Hurricane Sandy. Twitter was a window into what was happening in real-time. Facebook gave families and friends a way to stay in touch about safety or power. And government officials and employees, from first responders mayors to governors to the President of the United States, put critical information into the hands of citizens that needed it.
While Hurricane Sandy cemented the utility of these networks, neither they nor their role are new. With all due respect to Gartner analyst Andrea Di Maio, his notion that people aren’t conveying “useful information” every day there — that it’s just ” chatting about sport results, or favorite actors, or how to bake” — is like some weird flashback to a 2007 blog post or ignorant cable news anchor.
Public sector, first responders and emergency management officials have recognized the utility of social media reports as a means for situational awareness before, during and after natural or man-made disasters for years now and have integrated tools into crisis response.
Officials at local, state and federal levels have confirmed to me again and again that it’s critical to build trusted networks *before* disaster strikes so that when crises occur, the quality of intelligence is improved and existing relationships with influence can amplify their messages.
Media and civil society serve as infomediaries and critical filters (aka, B.S. detectors) for vetting information, something that has proved crucial with fake reports and pictures popping up. Official government accounts play a critical role for putting trusted information into the networks to share, something we saw in real-time up and down the East Coast this week.
To be frank, Di Maio’s advice that authorities shouldn’t incorporate social media into their normal course of business is precisely the opposite of the experience on the ground of organizations like the Los Angeles Fire Department, Red Cross or FEMA. Here’s Brian Humphrey, public information officer of the LAFD, on best practices for social media:
If public safety officials come across Di Maio’s advice, I hope they’ll choose instead to listen to citizens every day and look to scale the best practices of their peers for using technology for emergency response, not start during a crisis.
Two years ago, I wondered whether “social voting” on Foursquare would increase voter participation.
That experiment is about to be writ much larger. In a release today, first reported (as far as I can tell) by Mike Allen in Politico Playbook, CNN and Facebook announced that they will be partnering on a “I’m Voting” Facebook app that will display commitments to vote on timelines, newsfeeds and the “real-time ticker” in Facebook.
“Each campaign cycle brings new technologies that enhance the way that important connections between citizens and their elected representatives are made. Though the mediums have changed, the critical linkages between candidates and voters remain,” said Joel Kaplan, Facebook Vice President-U.S. Public Policy, in a prepared statement. “Innovations like Facebook can help transform this informational experience into a social one for the American people.”
“By allowing citizens to connect in an authentic and meaningful way with presidential candidates and discuss critical issues facing the country, we hope more voters than ever will get involved with issues that matter most to them,” said Joe Lockhart, Facebook Vice President Corporate Communications, in a prepared statement. “Facebook is pleased to partner with CNN on this uniquely participatory experience.”
“We fundamentally changed the way people consume live event coverage, setting a record for the most-watched live video event in Internet history, when we teamed up with Facebook for the 2009 Inauguration of President Obama,” said KC Estenson, SVP CNN Digital, in a prepared statement. “By again harnessing the power of the Facebook platform and coupling it with the best of our journalism, we will redefine how people engage in the democratic process and advance the way a news organization covers a national election.”
“This partnership doubles down on CNN’s mission to provide the most engaging coverage of the 2012 election season,” said Sam Feist, CNN Washington bureau chief, in a prepared statement. “CNN’s unparalleled political reporting combined with Facebook’s social connectivity will empower more American voters in this critical election season.”
What will ‘social citizenship’ mean?
There’s also a larger question about the effect of these technologies on society: Will social networks encouraging people to share their voting behavior lead to more engagement throughout the year? After all, people are citizens 365 days a year, not just every two years on election day. Will “social citizenship” play a role in Election 2012?
In 2010, Foursquare founder Dennis Crowley said yes. As has often been the case (Dodgeball, anyone?), Crowley may well have been ahead of his time.
“One of the things that we’re finding is that when people send their Foursquare checkins out to Twitter and to Facebook, it can drive behaviors,” said Crowley in 2010. “If I check into a coffee shop all the time, my friends are going to be like, hey, I want to go to that coffee shop. We’re thinking the same thing could happen en masse if you start checking into these polling stations, if you start broadcasting that you voted, it may encourage other friends to go out there and do something.”
The early evidence, at least from healthcare in 2010, was that social sharing can lead to more awareness and promote health. Whether civic health improves, at least as measured in voter participation, is another matter. How you voted used to be a question that each registered citizen could choose to keep to him or herself. In 2012 and the age of social media, that social norm may be shifting.
One clear winner in Election 2012, however, will almost certainly be Facebook, which will be collecting a lot of data about users that participate in this app and associated surveys — and that data will be of great interest to political scientists and future campaigns alike.
“Since both CNN and [Facebook] are commercial entities, and since data collection/tracking practices in these apps are increasingly invasive, I am curious to see how these developments impact the evolution of the currently outdated US privacy regime,” commented Vivian Tero, an IDC analyst focused on governance, risk and compliance.
UPDATE: The Poynter Institute picked up this story and connected it in a tweet with a recent AdWeek interview with CNN digital senior vice president and general manager KC Estenson on “CNN’s digital power play.
Estenson, whose network has been suffering from lower ratings of late, notes that online, CNN is now “regularly getting 60 million unique users,” with an “average 20 million minutes a month across the platforms” and CNN Digital generating 110 million video streams per month.
That kind of traffic could power a lot of Likes.
Full release by Facebook on U.S. Politics over on Facebook.
This post has been updated as more information became available, via Facebook spokesman Andrew Noyes.
Yesterday, the Office of House Majority Leader Eric Cantor (R-VI) launched a new Facebook application, “Citizen Co-sponsor.” Rep. Cantor introduces it in the video below:
Since its introduction, I’ve been mulling over what to write about the new app. Here’s what I’ve read to date:
First, excellent reporting from TechPresident, where Sara Lai Stirland writes that the new Facebook open graph app makes lawmaking social:
The app enables people to use Facebook to track the progress of House legislation as it makes its way through the chamber, but also provides the majority leader’s office with an interesting new grassroots marketing tool for the Republican party’s ideas.
The new app makes use of Facebook’s Open Graph protocol, which means that once installed, updates to legislation that a user has expressed support for can be automatically posted to their Facebook profiles. It also means that these updates show up in users’ timelines, newsfeeds and tickers, giving the legislation more exposure to users’ networks of friends.
For now, the list of legislation that citizens can choose to support is controlled, of course, by Cantor’s office and is listed on a section of his web site. Citizens can click to “co-sponsor” legislation that they support, and see all the other citizen co-sponsors who’ve expressed their support. Each widget for each piece of legislation also shows a visual storyline of that legislation’s progress through the House.
Second, a post by Alex Fitzpatrick at Mashable on the Facebook citizen cosponsor app , in which he interviewed Matt Lira, the director of digital for the House Majority Leader.
“We have a startup mentality to it,” says Lira. “When Twitter first started, it was just going to be for cell phones, now it is what it is today. It’s evolutionary, so you want to see how users use it and if the engagement justifies it, we’ll expand it out.”
The new media team at Cantor’s office is drawing inspiration from both sides of the aisle. Lira says he’s a fan of Rep. Issa’s (R-Calif.) Madison Project as well as the White House’s “We the People” online petitions. He talked about online bill markups, hearings and expert roundtables as possibilites for ways to expand the Citizen Cosponsor in the future.
“We want the program to give more to users than is asks of them,” says Lira. “The only way this stuff works is if you have a tolerance for experimentation and a certain level of patience. I’ve been impressed with We the People and that’s very experimental — it’s in the spirit of ‘let’s throw something out there and see if it works.’ Otherwise, there’s the alternative: a conference room of ideas that never happen.”
In late 2007 when I, as a staffer, shopped an idea around within Congress to create a public platform for constituent engagement, I discovered that it was nearly impossible to build something like that within the institution of Congress outside of the partisan caucus system. You could either build a Democratic-sponsored tool or a Republican-sponsored tool, but there was no structure for building a nonpartisan CONGRESSIONAL tool (and don’t even get me started on how impossible integration between House and Senate was/is.)* My experience does not mean that nonpartisan strides are impossible — just challenging, and that any effort should be viewed with a critical eye.
Dave Copeland published a more critical take on the enterprise this afternoon at ReadWriteWeb, writing that the House Majority leader missed the mark with the Facebook app, asking a key question:
…why not use the publicly available data on all pending legislation and allow citizens to “co-sponsor” any bill currently being weighed by the legislature?
No matter how we feel about Facebook’s privacy provisions, we’ll be the first to admit that it is the default way to connect with people these ways. We’re not poo-poohing any initiative that harnesses social media that makes it easier for people to get involved in the political process, and we’re not bashing this from a partisan point of view. We’re bashing it from a point of view that cares about transparency.
Cantor’s ploy reeks of partisanship disguised as bipartisanship (nowhere on the main page of the site are the words “Democrat” or “Republican” used). And while the Cosponsor Project may be more participatory, it’s certainly not the “open, visible” platform he promises in his introduction.
That all adds up to a strong critique. As the app stands, however, it’s an important first step into the water for integration of Facebook’s social graph into legislation.
That said, there are some flaws, from an unclear Terms of Service to permissive data usage to a quite limited selection of bills that citizens can follow or support.
In addition, as a commenter on Mashable notes, “Unless there’s a way to show how many people are *against* proposed bills, this will not provide a clear picture as to the support they actually have. You might have a significant number of citizen cosponsors (say 25k), but that number loses its significance if the number of people against is, say 125k. You need both measures in order to get an idea as to whether or not a proposed bill is truly supported.”
I’ve asked Lira a number of followup questions and will file something for Radar if he responds. In the meantime, what do you think of the app and the initiative? Please let us know in the comments, keeping the following perspective from Harris in mind:
As with any startup, the first iteration is never perfect. Reid Hoffman, the founder of LinkedIn, famously said, “if you are not embarrassed by your first release, you’ve launched too late.” In that sense, maybe the Majority Leader is learning from the startup world. In an email response to my questions, Matt Lira, Director of New Media for Majority Leader Cantor, seemed to indicate that there were iterations to come: “As was the case when I publicly defended We the People, this is an evolutionary step – there will be continual progress, as with all these things, towards the desired end of a modernized Congress.”
Update: “We’ve always characterized both MADISON and Citizen CoSponsors as digital experiments that we are both admittedly excited about and that I personally believe have great potential to grow,” responded Matt Lira, director of digital for the House Majority Leader’s office, via email.
“These are the type of projects that will modernize our country’s legislative institutions for the social media age,” he wrote. “We are trying really new things like MADISON and Citizens. We are successfully driving institutional reforms on a structural basis. We are the same people who created docs.House.gov, require a public posting period for legislation, and established a machine-readable document standard. In short, people who have done more to open the House of Representatives than anyone in history.”
With respect to “e-partisanship,” Lira noted that “from the moment it launched, the app included a bill sponsored by a Democratic Representative. Some of the other bills – like the JOBS Act – have widespread support on both sides. I launched with six bills, because I wanted to see how the app works in the field, before making any choices about its wider deployment, should that even be justified.”
This post has updated to include a disclosure about Tim O’Reilly’s early investment in POPVOX.