Pew: Search and email are nearly universal among adult Internet users

The results of a new survey from the Pew Internet and Life Project will come as no surprise to most: Internet users: search and email top the list of the things people do online. These two activities have been the most popular since Pew first started tracking online behavior over the last decade. The advent of broadband, mobile devices and social media has not changed that dynamic, though it’s a safe bet that adults under 30 are sending quite a lot of Facemail, IMs and tweets these days too.

That said, Pew did identify a difference. “The most significant change over that time is that both activities have become more habitual,” writes Kristen Purcell. “Today, roughly six in ten online adults engage in each of these activities on a typical day; in 2002, 49% of online adults used email each day, while just 29% used a search engine daily.”

Search and email demographics

According to Pew’s numbers, search is most popular among adult internet users aged age 18-29, 96% of whom use search engines to find information online.

There’s also some evidence of a continuing digital divide based upon education and race. According to Pew, online adults, college-educated, and those in the highest income categories are more likely than others to use email.

“These demographic differences are considerably more pronounced when one looks at email use on a typical day,” writes Purcell. “Moreover, while overall email use is comparable across white, African-American and Hispanic online adults, internet use on any given day is not. White online adults are significantly more likely than both African-American and Hispanic online adults to be email users on a typical day (63% v. 48% v. 53%, respectively).”

This new survey and its findings should be read in the context of last year’s report that citizens are turning to Internet for government data, policy and services and considering in the context of the ongoing federal .gov website review.

If open government is to be citizen-centric, it will clearly need to be search-centric. That means ensuring that government websites are available in search and evaluating how search-centric redesigns at Utah.gov perform over time.

These results also suggest that as exciting as the integration of social media into government may be, officials tasked with public engagement and consultation shouldn’t neglect using email to communicate with citizens, along with Facebook, Flickr, Twitter, YouTube and the other apps available to them. The difference in demographics usage of social media and email, however, does highlight that social media offers an important complementary channel to reach mobile citizens that access the Internet primarily through their mobile phones.

Clay Johnson on key trends for Gov 2.0 and open government in 2011

As dozens of freshmen Representatives move into their second week of work as legislators here in the District of Columbia, they’re going to come up against a key truth that White House officials have long since discovered since the heady … Continue reading

Washington, D.C. publishes its first digital divide strategy

The digital divide in D.C. is an issue that has been receiving increased sunlight under the District’s chief technology officer, Bryan Sivak. As the Kojo Nnamdi Show episode on the D.C. digital divide reported, “a 2009 study by the OCTO found that the digital divide runs very deep in the city – 90% of residents in Northwest D.C. have high-speed internet access in their homes, but in Southeast, that figure falls to just 36% – 40%.”

Earlier this year, Washington became the recipient of stimulus funding for a digital divide initiative. This summer, the city turned on free wifi in many neighborhoods, which can be viewed at DC.wifi.gov. Today, Sivak announced D.C.’s first digital divide strategy:
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Proud to announce the release of DC’s first ever strategic plan for addressing the digital divide: http://octo.dc.gov/octostrategyless than a minute ago via Chromed Bird

It’s embedded below in the post. Interestingly, the digital divide strategy announcement at the Office of the Chief Technology Officer of D.C. indicated that it would be a “living document,” much like the Web itself:

OCTO is pleased to release a public draft of the District of Columbia’s first ever strategic plan to address the digital divide. This is intended to be a living document, updated quarterly or bi-annually as conditions warrant, and will reflect the current high-level vision of the District Government as it relates to tackling this important issue. Feedback is welcome so please feel free to share your thoughts and help us bridge this gap.

Digital Divide Strategy http://d1.scribdassets.com/ScribdViewer.swf?document_id=44785273&access_key=key-1zhdaz8pu43c1e8pmwzj&page=1&viewMode=list

For a feel for the thinking of the DC CTO on this count, watch Sivak’s closing statement from the District of Columbia’s first-ever “Community Broadband Summit” (DC-CBS) is embedded below. The summit was a public forum designed to address the city’s digital divide.

Bryan Sivak – Closing Remarks from DCNET Multimedia on Vimeo.

It’s not clear whether Sivak will stay on under incoming Mayor-Elect Vincent Gray’s administration. If not, here’s hoping his replacement works with the D.C. tech community to connect more citizens to the Internet. Online access has become a vital link for information, services, access to jobs, education and communication with family, friends, teachers and coworkers in the 21st century. The District should be commended for continuing to working to bridge it.

What do you think of the strategy? Leave your thoughts in the comments.

“Participation partition” the newest facet of the digital divide, warns Gruen

Disparities in access to the Internet have been persistent since the scratchy sounds of a modem were first heard in offices, basements and schools. In recent years, the digital divide has grown to encompass smartphones usage, differentiation of broadband Internet and open data’s role in empowering the empowered.

Dr. Nicholas Gruen, CEO of Lateral Economics and the former chair of the Government 2.0 Taskforce in Australia, warned the audience at the Smart Government 2010 conference in Melbourne of a new dimension to the digital divide: a “participation partition” that favors citizens who are more active engaging in online discourse.

“The world is leaning towards favouring those who participate,” said Gruen. “They have more fun and more influence. If you participate more in your local school and local democracy, you’re going to have more say and more power. I see these things as very healthy, but there isn’t an equality of outcomes for everyone.”

As Rob O’Brien reported in Government News, Australia’s Gov 2.0 Taskforce pushed government entities to participate more online themselves, including encouraging public sector officials and workers to use with social media tools.

“We’ve now got 20 government blogs, that’s a great start. What we don’t have is people participating on blogs,” Mr Gruen said. “I’m not suggesting they should be making controversial comments, but just be a member of a group of people talking about policy issues.”

Redefining Public/Private Partnerships

Dr. Gruen was a featured speaker at the Gov 2.0 Summit in Washington, where he explored public goods in the context of open government and digital citizenship. His talk is embedded below:

For more on what’s been happening in technology and government in Australia, see my report on Gov 2.0 Down Under: Australia and Open Government.