Category Archives: event

Insight on what’s next from Bill Gates: mHealth, mCommerce and robots

Posted on by

3

“People underestimate the amount of innovation going on,” said Bill Gates at the mHealth Summit in Washington, D.C. today. “They assume tech remains the same.” Given the thousands of attendees walking around the floor to see the mobile technology on display, there will be more awareness of what’s happening by the end of the day. Those listening to Gates in person or online could take away a few more lessons as well.

First of all, the key applications in the mobile health world are those that are tied to better outcomes, said Gates. Metrics like the number of children dying is one such metric, he said, and could be mitigated by mobile apps that register every birth on a cellphone to track vaccine coverage. Tracking supply chain for medical supplies and online medical records also can lower key metrics like child mortality, said Gates. Highlights from Bill Gate’s keynote conversation with Dr. Kristin Tolle are embedded below:

“In general, the world underfunds research because the person who takes the risk doesn’t capture the full benefit,” said Gates. “Government comes in for things the market doesn’t work well on.” Some research and development simply won’t get funded otherwise, in the absence of a strong profit motive. That’s likely one reason the Gates Foundation has focused on malaria, a disease that big pharmaceutical companies haven’t put significant resources behind.

“As the world goes from 6 billion to 9 billion, all of that population growth is in urban slums,” said Gates. That context provides a target for innovation in mobile healthcare technology, particularly given the increasing penetration of cellphones. Improving mortality rates is also relevant to that burgeoning population, he reflected. “Within a decade of having better health outcomes, people decide to have less children,” said Gates. citing the research of Han Rosling. Rosling’s TED Talk is below:

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

What’s the medical challenge for the aid community to target? “Funding vaccines is so clear,” said Gates. Polio may not get eradicated because of a  lack of funding, he said, reflecting on “going begging” around the world to try to get the last $800 million dollars for vaccine.

What’s next? Where will innovation be happening and change how societies work? “Now the idea is to do digital transactions where you don’t use currency at all,” said Gates, pointing to M-PESA in Africa and the huge growth in mcommerce.

Those changes may not be proportional to the greatest needs, however, nor grounded in the traditional frame of ‘first world vs developing world.’ According to Gates, “middle income countries are where the most innovation in healthcare is going to happen.” The poorest countries need to address the true basic for survival before mhealth can make progress.

In richer countries, meaningful change is already happening because of mobile apps. Some of those innovations are just beginning to filter in. “What percentage of people have to be put in longterm care, versus have someone stop by?” asked Gates. Cellphones already enable new monitoring capabilities for seniors, children and caregivers; he anticipates better sensors and connectivity to change how we communicate and watch one another even further in the decades to come.

In a bid for the hearts and minds (and perhaps wallets) of the entrepreneurs present, Gates observed that conditions like obesity, diabetes and smoking cessation are good candidates for mobile health technology to address in rich countries.

He also appealed to officials making decisions on government policy and funding decisions.  “The degree that health and education go together – I don’t think that’s surprising,” he said. “We should invest in both.”

Asked to reflect upon where to invest next, Gates was clear: “If you just pick one thing, it’s got to be robots,” citing improvements in robotic mobility, dexterity, productivity and the growing needs of both an aging population and childcare.

He also reflected upon the future hinted at by the increasing use of big data tools to deliver insight. “Our ability to discover drugs using computation – that is changing,” he said. “In a ten to fifteen year period, it will be utterly different.”

Curry and Co-Creation: A new US-Indian Partnership on Open Government

Posted on by

1

What will a new US-India partnership on open government mean to the two countries? Shared resources, shared technologies, and maybe, a culture that trends towards a more open, accountable and participatory government.

No one who has watched the progress of open government in the United States would posit that it’s been an easy path. In India, the challenges are, if anything, even greater, given the immensity of the issues posed to the country’s population by poverty or literacy, a legacy of bureaucratic intransigence or outright corruption. There’s a reality behind Ipaidabribe.com Indian website that speaks volumes about that culture.

That said, there are many reasons to be hopeful about this open government partnership, particularly around the growth of mobile technology as a means of reporting issues.

President Barack Obama and Prime Minister Manmohan Singh of India walk down the Cross Hall

Image Source: White House Flickr Account

As Nancy Scola points out at techPresident, learning Indian-style open government offers many opportunities to adopt the rapidly evolving platforms for mobile citizen participation from India.

For a sense of how such platforms can grow, look no further than Ushahidi, which was originally created to be an election reporting platform in Kenya.

Now we’ve got a joint statement from Obama and Singh, striking in how it frames the United States as a junior partner in the open government partnership. It noticeably credits the progress India has made in using technology to empower democratic engagement while striking a decidely more aspirational tone when it comes to the Obama adminstration’s work in the open government field: “This will build on India’s impressive achievements in this area in recent years and the commitments [link] that the President made to advance an open government agenda at the United Nations General Assembly.”

That statement is embedded below:

Us-India Open Government Partnership http://d1.scribdassets.com/ScribdViewer.swf

In his remarks to a joint session of the Indian parliament in New Delhi, President Obama elaborated further on his vision for an Indian-US partnership on open government:

In the United States, my administration has worked to make government more open and transparent and accountable to people. Here in India, you’re harnessing technologies to do the same, as I saw yesterday at an expo in Mumbai. Your landmark Right to Information Act is empowering citizens with the ability to get the services to which they’re entitled — (applause) — and to hold officials accountable. Voters can get information about candidates by text message. And you’re delivering education and health care services to rural communities, as I saw yesterday when I joined an e-panchayat with villagers in Rajasthan.

Now, in a new collaboration on open government, our two countries are going to share our experience, identify what works, and develop the next generation of tools to empower citizens. And in another example of how American and Indian partnership can address global challenges, we’re going to share these innovations with civil society groups and countries around the world. We’re going to show that democracy, more than any other form of government, delivers for the common man —- and woman.

The question, as ever, is what this will practically mean when the glow induced by lofty rhetoric fades and the hard work of open government moves forward. The US-Indian open government dialog might mean more open source collaboration. As Information Week reported, a US-India partnership on open government practically includes $1 million dollars “toward public efforts to share best practices in working toward improved services and democratic accountability.” In the United States, that might not go very far. In the Indian subcontinent, it might be enough to seed funding for a number of mobile platforms to grow.

As Steve Ressler pointed out at Govloop, the mobile aspect of open government mainstream deserves special note. Why? Tom Friedman’s recent New York Times op-ed on the growth of mobile technology in India highlighted the same thing that Scola did: the potential to leapfrog a generation in wireless tech and see the creation of many new businesses:

India today is this unusual combination of a country with millions of people making $2 and $3 a day, but with a growing economy, an increasing amount of cheap connectivity and a rising number of skilled technologists looking to make their fortune by inventing low-cost solutions to every problem you can imagine. In the next decade, I predict, we will see some really disruptive business models coming out of here — to a neighborhood near you. If you thought the rate of change was fast thanks to the garage innovators of Silicon Valley, wait until the garages of Delhi, Mumbai and Bangalore get fully up to speed. I sure hope we’re ready.

If just a few of those mobile entrepreneurs focus on creating platforms for open government, the civic surplus of hundreds of millions of citizens in India and abroad could be harnessed to co-create government on a scale never witnessed before in history. There are reasons to be be skeptical, naturally, but the opportunity is there.

Data BBQ features District tech entrepreneurs, passion and tasty open data.

Posted on by

5

“Get off your index and build your Rolodex,” read the invite to last night’s Data BBQ in Washington, D.C.

And last night, that’s exactly what over a hundred people from around D.C.’s growing tech scene did, spilling out of the revamped officers of Insomniac Design in Bladgen Alley, near Mount Vernon Square.

The crowd was leavened with many attendees from the ongoing mHealth Summit 2010, manyof DC’s open data geeks and supporters and. Expert Labs’ Gina Trapani and Waxy.org’s Andy Baio came by from the FCC’s Open Developer Day to mix and mingle too. The highlight of the Data BBQ was the lightning talks, where attendees pitched projects, ideas, jobs or even spare rooms to the crowd. The talks are embedded below:

Many of the mHealth conferees no doubt know about the Health 2.0 Developer Challenge from the Department of Health and Human Services, where health data is being mashed up into new applications.

And, judging by the show of hands, many of the Data BBQ’ers had also heard about the World Bank’s Global Apps for Development Competition, which is looking to the development and practitioner communities to create innovative apps using World Bank data.

What might have been new to a few, at least, was the upcoming Apps for Army competition for the public, where the successful apps competition that Peter Corbett and iStrategy Labs helped the Army run will be rebooted for wider participation.

FCC hosts developer day focused on open government innovation

Posted on by

2

Will a rebooted FCC.gov become a platform for an ecosystem of applications driven by open government data? If that vision is going to come to fruition, the nation’s pre-eminent communication regulator will have to do more than just publish open data sets in machine readable formats online: it will have to develop a community of software developers that benefits to creating such applications.

Monday’s FCC developer day is a first step towards that future. Whether it’s a successful one will be in part predicated upon whether the applications created by the “civic hackers” present help citizens, businesses or other organizations do something new or ease a given process.

UPDATE: One key member of the open government community is the founder of Development Seed, Eric Gunderson. Gunderson has been involved in some of the most innovative mapping projects in open government over the past few years, along with the development of the platform for the new data.worldbank.org. If you’re looking for an unvarnished assessment of the meaning of the FCC’s effort and developer outreach, look no further:

Does it make sense to experiment? “In an online world, the best ideas can and do come from anyone, anywhere,” said FCC chairman Genachowski in a prepared statement. “Tapping into the innovation happening at the edge and in the cloud is a no brainer. The FCC’s first-ever Open Developer Day imports a best practice from the tech industry to help improve accessibility. It is part of our ongoing effort to harness technology to transform the FCC into a model of excellence in government.”

As the statement hints, addressing the requirements of the 21st Century Communications and Video Accessibility Act that President Obama signed into law last month.

In order to meet that goal, the FCC is taking an open government tack, asking the civic development community to contribute to that effort. The agency’s first data officer, Greg Elin, explained more about the constituents for today’s dev day on the Blogband blog:

Programmers from the Yahoo! Developer Network will be on hand to demo their tools and provide guidance. They will give an overview of YQL, their query language which allows developers to “access and shape data across the Internet through one simple language, eliminating the need to learn how to call different APIs.” We will also see a demonstration of their YUI Library, a set of “utilities and controls … for building richly interactive web applications.”

An undertone, pervading a significant strand of the discussion, will be the 21st Century Communications and Video Accessibility Act. In signing the act last month, President Obama said the act “will make it easier for people who are deaf, blind or live with a visual impairment to do what many of us take for granted…  It sets new standards so that Americans with disabilities can take advantage of the technology our economy depends on.”

The full day event will start at 9:00am and take place in Washington, DC at FCC headquarters. All developers are welcome free of charge. Bring a laptop and RSVP soon. If you’re not in the DC area and are unable to make it down here, we will be live streaming portions of the day. You can also join the discussion on Twitter using the hashtag #fccdevday. To email questions write to livequestions [at] fcc [dot] gov. You can participate by visiting Accessible Event, and entering the event code 00520237

For more context on what the FCC is trying to accomplish with FCC.gov/developer, watch a speech from the chairman and managing director Steve Van Roeckel at the 2010 Gov 2.0 Summit, below:

Linking up WhiteHouse.gov and a new US-India Partnership on Open Government

Posted on by

1

After an election that saw open government make gains in statehouses across the United States, a new transcontinental partnership offers new opportunities for international collaboration. This afternoon, Samantha Power, special assistant to the President for multilateral affairs and human rights, blogged about a new US-India partnership on open government at WhiteHouse.gov. Her post describes President Obama’s visit to an “Expo on Democracy and Open Government” at St. Xavier’s College in Mumbai and the technologies and organizations he encountered there. According to Power:

“India’s dynamism in the technology sector is well known, as is Gandhi’s legacy in India of civic action and bottom-up change, but today’s expo highlighted something very fresh: Indian civil society’s harnessing of innovation and technology to strengthen India’s democracy — by fighting corruption, holding government officials accountable, and empowering citizens to be the change they seek.”

Power’s post is thorough, descriptive and contextualizes the president’s trip and the growing use of technology to fight corruption and improve accountability in India. It also contains only one link that’s relevant to the organizations that were at said “Expo on Democracy and Open Government.” Ipaidabribe.com was created by Janagraaha to enable “Indians upload videos of their experiences in paying a bribe, in refusing to pay a bribe, and in ‘not having to pay a bribe.'”

The expo itself does not appear to have a website, or at least one that could be discovered after a few minutes of searching online.

The closest thing to an online FAQ is the White House press release on “Indian Innovations in Expo for Democracy and Open Government posted at America.gov, where the participating organizations are listed and described. Neither the WhiteHouse.gov blog post nor the release contains that most elemental of online elements: hyperlinks to the relevant person, place or thing being described. For some readers, used to the limitations of print, that may not be a huge issue. For digital natives or immigrants, the absence of links is a big missed opportunity.

The reason that critique is particularly fresh this afternoon is that one of the archetypal bloggers on the Web, David Winer, made the argument at Scripting News today that WhiteHouse.gov should be a hyperlocal blog. Specifically:

The sitting President can’t run campaign ads as an aspiring President does. But he has the ability to communicate more effectively than anyone else on the planet, if that power is developed. If you send people away to places that involve them. The White House blog should be a daily link list of ideas and perspectives on what’s happening in the world.

For instance, Power could have linked to the press briefing at USAID.gov where she, Secretary of Agriculture Tom Vilsack, USAID Administrator Raj Shah and Chief Technology Officer Aneesh Chopra talk about yesterday’s agricultural exposition, including her comments on this open government partnership. For example:

one of the things that we’ve been doing is really learning as a government just how rich the innovations are in a lot of emerging democracies, and indeed, in a lot of new democracies and transitional democracies. No one country has a monopoly on innovation in this space. And it’s indeed quite inspiring to see how even with very few resources you can see how creative nongovernmental actors are, or indeed champions within government who are stepping forward and taking advantage of new technologies and so forth to try to enhance partnership or transparency.

So having said that, I still think India has a huge number of comparative advantages. I mean, for starters it has one of the most noble traditions in human history of bottom-up change and bottom-up activism. I mean, the whole history of modern India is rooted in what you might call the original “Yes, we can” with Mr. Gandhi and the movement that he created and the billions of people that he inspired around the world, one of whom, as the President said today, was Martin Luther King, without whom, arguably, we wouldn’t be where we are in my own country.

So this tradition of bottom-up change, of citizen demand the quality of demand that one encounters out in the most rural areas and some of the most impoverished areas here, even among people who haven’t yet acquired literacy in their communities.

For an administration that’s embraced the idea and practice of Gov 2.0 in many notable ways, failing to link in even a Web 1.0 way is surprising. And to be fair, this post was an exception. The White House blog has frequently made good use of links, video and images, as shown by this week’s WhiteHouse.gov weekly wrapup.

For the sake of the broader open government community who may be interested, here’s the list of participants in that Expo from the press release, this time with links to the relevant organizations or news coverage, where such websites are not available:

An Illustrative List of Exhibitors and Roundtable Participants:

· Mazdoor Kisan Shakti Sangathana (Workers and Peasants Strength Union – MKSS) is an organization that fights against government corruption and creates channels for citizens to oversee their local governments. Its leader, Aruna Roy, is best known as a prominent leader of the Right to Information movement in India which led to Parliament’s passage of the Right to Information Act in 2005, which has empowered millions of ordinary Indians.

· Satark Nagrik Sangathan (SNS) is a New Delhi based citizen’s group with a mandate to promote accountability and transparency in government functioning. SNS’s key activities have been to promote the use of the Right to Information Act (RTI) by training citizens, particularly women in slum areas, to use the RTI and on the functioning of the government in areas such as rations, civic works, education and social welfare schemes. More recently, SNS has used the RTI to collect information on the performance of elected representatives and develop report cards.

· Janaagraha is a Bangalore-based NGO that works with citizens and government to change the quality of life in India’s cities and towns, focusing on urban infrastructure and citizen engagement with public institutions, including volunteerism. They also recently launched an exciting initiative called IPAIDABRIBE.com, a web platform for where people who have been asked for or ever had to pay a bribe are encouraged to share their experiences (after only 2 months, it gets 30,000 hits per day).

· The Hunger Project (THP) is a global organization committed to ending hunger. In India, it is committed to ignite and sustain the leadership spirit of women elected to local village councils (panchayats). THP works in 13 states of India, including Maharashtra (where Mumbai is located). By partnering with more than 90 civil society organizations, THP has worked with and supported the leadership of more than 60,000 elected women representatives.

· ASER uses simple tools to empower people nationwide to test their children’s math and reading abilities, and then hold local government accountable to outcomes. With this data, ASER creates the Annual Status of Education Report, which surveys literacy in 570 districts and 700,000 children of India with citizen participation. Each year 25,000 volunteers donate 4 days of their time to gather the data for this report.

· PRS Legislative Research (PRS) works with Members of Parliament (MPs) across party lines to provide research support on legislative and policy issues. Its aim is to complement the base of knowledge and expertise that already exists in government, citizens groups, businesses, and other research institutions. PRS also enables citizens to track the progress of legislative and policy reforms through an on-line portal.

· The Association for Democratic Reforms (ADR) works on building fair and transparent electoral and political processes in India. ADR has organized Citizen Election Watch for all major elections and discloses candidate background information in a timely manner, including through SMS technology, to the media and the public, helping them to make informed voting choices.

The takeaway for government – or any organization, for that matter – is that blogs and the Web offer new opportunities to share information, create more surface area to expose ideas to citizens and create conversations. If official accounts of new partnerships or events consist of plaintext press releases, lack a website or a post on the most prominent government blog in the world fails to include images, video or relevant links, that opportunity is being neglected.

Google Maps Mashup: World Map of Open Government Data Initiatives

Posted on by

0

Pretty cool. According to the page, it’s from Semantic-Web.at. It’s a good bet that the growth of open data and open government initiatives around the world will be a topic of conversation for the community the International Data Summit this month in Washington, D.C.

Exploring Civil Society 2.0 at the State Department

Posted on by

1

The Tech@State conference on Civil Society 2.0 offered insight into the future of technology and civics around the world from digital diplomats, nonprofit leaders and technologists. Tim O’Reilly delivered one of the most thoughtful lectures I’ve seen to date, exploring the factors that led to the success of the Web, Google, Microsoft, Amazon and the platforms that undergird our digital world.

“As you think about civil society 2.0, think about open ended platforms that you can build on, not just applications,” he said.

While his comments and those of the other presenters deserve more analysis and reporting, the four excerpts from O’Reilly’s talk below offer immediate access to the insight he shared. I’ll write more at Radar soon.

For more perspective on what civil society might mean in 2010 – or 2050 – read Nancy Scola at techPresident.

http://www.ustream.tv/flash/video/10632532?v3=1

http://www.ustream.tv/flash/video/10632190?v3=1

http://www.ustream.tv/flash/video/10632341?v3=1

http://www.ustream.tv/flash/video/10632304?v3=1

Open Government and Civic Innovation on Display at Portland’s CivicApps Awards

Posted on by

2

What does the innovation on display at the Civic Apps contest by developers in Portland, Oregon mean to the city’s mayor?

“It’s bringing to the world knowledge of what exists in the real world but is so often unknown,” said Mayor Sam Adams in an interview at the awards ceremony for the winners of the contest.

“In Portland, like I think most cities, when people are armed with knowledge, they make wiser choices,” he said, pointing to applications like PDX Bus as examples of innovation that actually help citizens to navigate the city better.

Does open data lead to more economic value creation in the private sector and metropolitan areas alike?

“We are seeing folks that are sole proprietorships hire folks to help them build their business, their app business, their online business with our data sets.” he said. “For us, data has always been there, in some cases for decades. Putting it to use for the public and help people make money while they do it – we intend to be the open source capitol of the nation – and this is one contribution we can make, with our data sets.”

What’s next? “What CivicApps is about in part, providing the data, is sparking relationships, relationships which lead to economic opportunities,” he said. “Webtrends, Microsoft meets the local hacker or coder tonight at this event, who knows what will happen. Our job is to provide the data, provide the opportunity for relationships to occur, provide what in comparison is a tiny litte bit of money, a little incentive for people to keep going. And it’s also fun. It make the city more fun to live in, because you know what’s there.”

That incentive, incidentally, amounted to $1000 for each of the winners of the second round of Civic Apps awards, with another $3000 going to the Best of Show winner, Loqi.me. This afternoon, Skip Newberry, economic development policy advisor to Mayor Adams, congratulated the winners of CivicApps on Twitter.

.bbpBox29117818058 {background:url(http://a3.twimg.com/profile_background_images/26879991/Downtown_Portland_-_Twitter_image.png) #9AE4E8;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px} p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6} p.bbpTweet span.metadata span.author{line-height:19px} p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px} p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block}

Congrats to @caseorganic @elsewisemedia @pdxmele @maxogden & John Mosser for their award-winning @civicapps! #opensource #gov20 #teamadamsless than a minute ago via TweetDeckSkip Newberry
skipnewberry

Most Useful App and Best of Show

Amber Case for Loqi.me

As Mayor Adams mentioned later in the program, this Web app could be useful in a snowstorm in Oregon or, if adapted more broadly, for crisis response around the country or world.

App description: “This application is a resource for citizens, medical teams and governments before, during and after disasters. Loqi.me allows mobile users to send an emergency GPS beacon to a real-time map. Crises responders can view all of the help requests on the webpage, along with hospitals and fire stations, real-time 911 calls related to natural disasters. Ground teams can easily use Loqi.me on their mobile phones to send notices of supplies and terrain reports in real time. Remote helpers can easily see the whole picture on the website’s real-time map, handle help and information requests, and send messages to the network. Loqi.me supports subscription to group messages via SMS, AIM, Jabber and Twitter. No application installation is required. Location beacons can be sent simply by going to http://loqi.me on a mobile phone.”

Most Appealing

Matt Blair for PDX Trees.

App description: “PDX Trees is an app for iPhone and iPod Touch devices that makes it easy to find and and enjoy them. With this app, you can:

  • Search for nearby trees and see them on a map.
  • Tap a pin to see the name and view details for that particular tree.
  • Take and upload a photo of a Heritage Tree you’re visiting.
  • View photos of the tree taken by other tree enthusiasts.
  • Email a friend about the tree (includes tree name and location where available)
  • Read more about a type of tree from Wikipedia, without leaving the app.”

Most Original

Melelani Sax-Barnett for Portland Bike to Transit.

App Description: “This is a simple, handy web map that helps you figure out how to ride your bike to transit. It lets you choose from a variety of base layers, and toggle transit stops, routes, and current bike routes. You can also query transit stops and routes for basic information. I made this for a Web GIS class at PSU and I’m a total beginner (with some code thanks to Professor Percy and OpenLayers).”

Best Use of Data

Max Ogden for Civic Apps Data Previewer

“This helped make our data useful to a lot of other developers and the general public,” said Mayor Adams. “Why take it on?”

“I saw all of this great data at the core when civic apps launched,” said Ogden. “When you get data into the Web format, you get Web developers who are really used to making human interfaces for things make them.”

App Description: “A web application to preview any of the public geo data on CivicApps from your web browser. You can choose a dataset and view that data on a map. Individual objects are clickable and can provide details (metadata).”

Civic Choice

Joseph Mosser for PDXTrian

App Description: “Pdxtrian is a simple utility for riders of Portland’s excellent mass transit system, TriMet.

  • Uses GPS to find nearby transit stops
  • Displays a map of the stop location
  • Displays a list upcoming arrivals
  • Allows you to save stops and look them up anytime”

The livestream of the awards ceremony is embedded below:

http://www.ustream.tv/flash/video/10487185?v3=1

Open source and open government community talks innovation at first IgniteGov

Posted on by

0

http://storify.com/digiphile/tracking-the-tweets-about-the-first-ignitegov-at-g.js

Eight lessons for social media and politics from Politico, Facebook and media

Posted on by

1

Ten years ago, staffers thought Al Gore was weird for texting Tipper. Fast forward a decade to late 2010, when any politician who doesn’t use check email on a smartphone or monitor what the media and voters are saying on social media platforms risks being judged out of step. As the midterm elections loom large next month, a large majority of the United States House and Senate are on Facebook. A smaller majority uses Twitter, YouTube and Flickr. While the effectiveness of that usage varies from candidate to candidate, the question of whether social media is a fad is largely settled.

One of the great unanswered questions of this election with respect to social media will be whether fan or follower numbers have any predictive value with respect to elections. Another will be whether more interactive candidates are more successful. What remains is to decide which strategies and tactics will make the difference in winning elections.

Earlier tonight, a panel of experts from media, campaigns and academia came together at George Washington University for “Going Viral: How Campaigns are Using Social Media,” an event jointly sponsored by Politico and Facebook. The panel featured:

What was the high level take away? You can judge yourself: Video of the panel on political campaigns and social media is available at CSPAN and embedded below:

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

Politico’s own Meredith Shiner reported that “social media still has much to prove.” As Shiner noted, Finn told the audience that “Despite the increased attention paid by the media to political Facebook and Twitter accounts, campaigns today still spend less than 5 percent of their media expenditures online.” Determining whether that spend is consistent across all campaigns would be useful. That said, part of the allure of social media is that it requires an investment in time and expertise, not classical media buys. Sarah Palin, Scott Brown and Barack Obama could use Twitter, Facebook and YouTube to achieve awareness of their messages without huge campaign war chests. For underfunded campaigns, using those tools isn’t a choice. It’s a necessity.

Drawing from those take aways, here are eight more lessons for social media and politics:

1) Politicians have to use social media themselves to realize its full potential. Most campaigns are on Facebook. As Facebook’s Adam Conner pointed out, however, what remains is for candidates to understand tech personally and use it. “When you put a communications manager or staffer in between 140 characters or a Facebook update,” he said, “it’s much less authentic.”

2) Social media is not going away. “It’s the place we all have to be,” said Smith. As citizens turn to the Internet for government data, information, e-services, not to mention news, media and government entities have to “fish where the fish are.”

3) Very few Congressional candidates are doing a good job with these tools. At least, that was Professor Matthew Hindman’s take at the event. Judging from the feeds of many candidates, there’s clearly a learning curve with respect to style, conventions and technical acumen. Posting press releases to Twitter or Facebook does not realize their potential. Neither does treating the platforms the same way. For instance, Finn said that “tweeting from Facebook” is one of her pet peeves. Connor had seen enough “double third person posting” by staff to find it annoying. Voters are likely no different.

4) Social media enables candidates to build the intensity of support. While tweets and updates may not sway independents in of themselves, building strong online communities of supporters can translate into electoral success.

5) Friend power is important. Online, people are increasingly finding news stories from one other on Facebook, Twitter or other social networks, as opposed to through a search engine. That makes creating content with high “shareability” key, whether it’s embeddable videos, polling widgets or tweetable campaign slogans.

6. Leaving negative comments online builds trust, up to a point. In order for voters to see a page is a place for debate, you need to leave as many negative comments up as possible, said de Vellis, with the exception of abusive or pornographic content, which should be moderated. “Leave as much up as much as you can stomach,” said Finn. If the site is a place for supporters, “they’ll jump in and support you.” Conner suggested setting a policy up ahead of time, which a campaign can use to tramp down bad publicity. He said that it’s even more imporatnt to internal staff to have discussions ahead of time to get universal understanding of that policy.

7. This is the year of mobile. Again. As Pew Internet researcher Susannah Fox powerfully articulated in her presentation on the power of mobile this fall, 82 percent of American adults have a cell phone. Six in 10 American adults go online wirelessly with a laptop or mobile device. “Mobile was the final front in the access revolution,” she said. “It has erased the digital divide. A mobile device is the Internet for many people. Access isn’t the point anymore. It’s what people are doing with the access that matters.” As important as social media may become to the future of campaigns, reaching voters using email, text messages and calls to their cellphones – good old “Web 1.0” – is still paramount, along with a ground game to get them to the polls.

8. Candidates who use social media personally are more likely to use it on campaigns and ultimately in governance, says Adam Conner.

Once in office, the challenges of using technology for open government are even greater. Just ask the staffers at the Obama Administration and federal agencies, where open government initiatives in beta are moving from plans to implementation.

Telling the story of social media and politics

Befitting the occasion, below are selected tweets and images from the event, curated using Storify:

http://storify.com/digiphile/going-viral-how-campaigns-are-using-social-media.js