SURVEY: 85% of American adults who use social media say people are “mostly kind” on the sites

A new survey report on “the tone of life on social networking sites” from the Pew Research Center’s Internet & American Life Project found that 85% of American adults who use social media say people are “mostly kind” on those sites:

These attitudes will naturally be of great interest to people who work in practices that span open government to education, in terms of practitioners considering the use of social media for public engagement, civic participation, and deliberative democracy, along with grist for digital ethnographers of both the amateur and professional variety.

More stats, excerpted from the report:

“A nationally representative phone survey of American adults finds that:

*85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.

*68% of SNS users said they had an experience that made them feel good about themselves.

*61% had experiences that made them feel closer to another person. (Many said they had both experiences.)

*39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.”

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