Google launched a “Google for Government” guide today, positioning it as a “a one-stop shop where government officials can learn how to get the most out of YouTube as a communication tool.” In a post on the Google Politics blog, Brandon Feldman recounts the use of YouTube by government, linking to examples from State of the Union, legislative hearings, explainer videos and Hangouts and asserting that “YouTube has become an important platform where citizens engage with their governments and elected officials.”
Putting aside the question of whether there’s two-way engagement going on or not in the comment sections on political videos on YouTube, which have been historically among the most toxic online, the guide will be useful to anyone looking for best practices on livestreaming or setting up a channel, playlists and other features. As I’ve found, it’s quite easy to livestream a Hangout, save the recording to YouTube and share it afterwards.
The guide does include a section on “engaging your community” through Google Hangouts, a venue that I still believe has tremendous potential for Presidents and other elected leaders to receive real questions from citizens, escaping the bubble of media and access journalism.
Here’s hoping more representatives use this new technology to listen to their constituents, not just use it as a cheaper way to broadcast their speeches. That’s the wish Google Feldman expressed: “If you’re a government official, whether you are looking for an answer to a quick question or need a full training on YouTube best practices, we hope this resource will help you engage in a rich dialogue with your constituents and increase transparency within your community.”